PMID- 11800178
OWN - NLM
STAT- MEDLINE
DCOM- 20020712
LR  - 20041117
IS  - 1094-9313 (Print)
IS  - 1094-9313 (Linking)
VI  - 4
IP  - 6
DP  - 2001 Dec
TI  - Fund-raising on the web: the effect of an electronic foot-in-the-door on 
      donation.
PG  - 705-9
AB  - In an attempt to test the foot-in-the-door (FITD) technique in a 
      computer-mediated communication context, 1,008 men and women taken at random in 
      various e-mails lists were solicited to visit a web site for the profit of a 
      humanitarian organization. In the FITD condition, subjects were first solicited 
      to sign a petition form and, after that, they were solicited for a donation. In 
      the control condition, the donation solicitation was formulated directly. In all 
      cases, the formulation of the requests was manipulated by the order of the 
      successive HTML pages of the site. Results show that the FITD procedure increases 
      compliance to the final request.
FAU - Gueguen, N
AU  - Gueguen N
AD  - IUT de Vannes, Departement TC, Universite de Bretagne-Sud, Vannes, France. 
      Nicolas.Gueguen@iu-vannes.fr
FAU - Jacob, C
AU  - Jacob C
LA  - eng
PT  - Journal Article
PL  - United States
TA  - Cyberpsychol Behav
JT  - Cyberpsychology & behavior : the impact of the Internet, multimedia and virtual 
      reality on behavior and society
JID - 9804397
SB  - IM
MH  - Female
MH  - *Financial Management
MH  - Humans
MH  - *Internet
MH  - Male
EDAT- 2002/01/22 10:00
MHDA- 2002/07/13 10:01
CRDT- 2002/01/22 10:00
PHST- 2002/01/22 10:00 [pubmed]
PHST- 2002/07/13 10:01 [medline]
PHST- 2002/01/22 10:00 [entrez]
AID - 10.1089/109493101753376650 [doi]
PST - ppublish
SO  - Cyberpsychol Behav. 2001 Dec;4(6):705-9. doi: 10.1089/109493101753376650.