PMID- 19107754 OWN - NLM STAT- MEDLINE DCOM- 20091113 LR - 20221207 IS - 1097-0193 (Electronic) IS - 1065-9471 (Print) IS - 1065-9471 (Linking) VI - 30 IP - 9 DP - 2009 Sep TI - Neural basis of individualistic and collectivistic views of self. PG - 2813-20 LID - 10.1002/hbm.20707 [doi] AB - Individualism and collectivism refer to cultural values that influence how people construe themselves and their relation to the world. Individualists perceive themselves as stable entities, autonomous from other people and their environment, while collectivists view themselves as dynamic entities, continually defined by their social context and relationships. Despite rich understanding of how individualism and collectivism influence social cognition at a behavioral level, little is known about how these cultural values modulate neural representations underlying social cognition. Using cross-cultural functional magnetic resonance imaging (fMRI), we examined whether the cultural values of individualism and collectivism modulate neural activity within medial prefrontal cortex (MPFC) during processing of general and contextual self judgments. Here, we show that neural activity within the anterior rostral portion of the MPFC during processing of general and contextual self judgments positively predicts how individualistic or collectivistic a person is across cultures. These results reveal two kinds of neural representations of self (eg, a general self and a contextual self) within MPFC and demonstrate how cultural values of individualism and collectivism shape these neural representations. CI - 2008 Wiley-Liss, Inc. FAU - Chiao, Joan Y AU - Chiao JY AD - Department of Psychology, Northwestern University, Evanston, Illinois 60208, USA. jchiao@northwestern.edu FAU - Harada, Tokiko AU - Harada T FAU - Komeda, Hidetsugu AU - Komeda H FAU - Li, Zhang AU - Li Z FAU - Mano, Yoko AU - Mano Y FAU - Saito, Daisuke AU - Saito D FAU - Parrish, Todd B AU - Parrish TB FAU - Sadato, Norihiro AU - Sadato N FAU - Iidaka, Tetsuya AU - Iidaka T LA - eng PT - Comparative Study PT - Journal Article PT - Research Support, Non-U.S. Gov't PL - United States TA - Hum Brain Mapp JT - Human brain mapping JID - 9419065 SB - IM MH - Adolescent MH - Adult MH - Asian People MH - Brain/anatomy & histology/*physiology MH - Brain Mapping MH - Cognition/*physiology MH - *Cross-Cultural Comparison MH - *Cultural Characteristics MH - Female MH - Humans MH - Individuality MH - Japan/ethnology MH - Magnetic Resonance Imaging MH - Male MH - Neuropsychological Tests MH - Photic Stimulation MH - Prefrontal Cortex/anatomy & histology/physiology MH - Self Concept MH - Self-Assessment MH - Social Values/ethnology MH - United States/ethnology MH - Young Adult PMC - PMC6870804 EDAT- 2008/12/25 09:00 MHDA- 2009/11/17 06:00 PMCR- 2008/12/23 CRDT- 2008/12/25 09:00 PHST- 2008/12/25 09:00 [entrez] PHST- 2008/12/25 09:00 [pubmed] PHST- 2009/11/17 06:00 [medline] PHST- 2008/12/23 00:00 [pmc-release] AID - HBM20707 [pii] AID - 10.1002/hbm.20707 [doi] PST - ppublish SO - Hum Brain Mapp. 2009 Sep;30(9):2813-20. doi: 10.1002/hbm.20707.