PMID- 19199421 OWN - NLM STAT- MEDLINE DCOM- 20100916 LR - 20221207 IS - 1530-8898 (Electronic) IS - 0898-929X (Linking) VI - 22 IP - 1 DP - 2010 Jan TI - Dynamic cultural influences on neural representations of the self. PG - 1-11 LID - 10.1162/jocn.2009.21192 [doi] AB - People living in multicultural environments often encounter situations which require them to acquire different cultural schemas and to switch between these cultural schemas depending on their immediate sociocultural context. Prior behavioral studies show that priming cultural schemas reliably impacts mental processes and behavior underlying self-concept. However, less well understood is whether or not cultural priming affects neurobiological mechanisms underlying the self. Here we examined whether priming cultural values of individualism and collectivism in bicultural individuals affects neural activity in cortical midline structures underlying self-relevant processes using functional magnetic resonance imaging. Biculturals primed with individualistic values showed increased activation within medial prefrontal cortex (MPFC) and posterior cingulate cortex (PCC) during general relative to contextual self-judgments, whereas biculturals primed with collectivistic values showed increased response within MPFC and PCC during contextual relative to general self-judgments. Moreover, degree of cultural priming was positively correlated with degree of MPFC and PCC activity during culturally congruent self-judgments. These findings illustrate the dynamic influence of culture on neural representations underlying the self and, more broadly, suggest a neurobiological basis by which people acculturate to novel environments. FAU - Chiao, Joan Y AU - Chiao JY AD - Department of Psychology, Northwestern University, 2029 Sheridan Rd., Evanston, IL 60208, USA. jchiao@northwestern.edu FAU - Harada, Tokiko AU - Harada T FAU - Komeda, Hidetsugu AU - Komeda H FAU - Li, Zhang AU - Li Z FAU - Mano, Yoko AU - Mano Y FAU - Saito, Daisuke AU - Saito D FAU - Parrish, Todd B AU - Parrish TB FAU - Sadato, Norihiro AU - Sadato N FAU - Iidaka, Tetsuya AU - Iidaka T LA - eng PT - Journal Article PT - Research Support, U.S. Gov't, Non-P.H.S. PL - United States TA - J Cogn Neurosci JT - Journal of cognitive neuroscience JID - 8910747 SB - IM MH - Acculturation MH - Adolescent MH - Adult MH - Asian/ethnology/*psychology MH - *Brain Mapping MH - Cognition/physiology MH - *Cross-Cultural Comparison MH - Female MH - Gyrus Cinguli/anatomy & histology/*physiology MH - Humans MH - Individuality MH - Magnetic Resonance Imaging MH - Male MH - Prefrontal Cortex/anatomy & histology/*physiology MH - *Self Concept MH - Young Adult EDAT- 2009/02/10 09:00 MHDA- 2010/09/18 06:00 CRDT- 2009/02/10 09:00 PHST- 2009/02/10 09:00 [entrez] PHST- 2009/02/10 09:00 [pubmed] PHST- 2010/09/18 06:00 [medline] AID - 10.1162/jocn.2009.21192 [pii] AID - 10.1162/jocn.2009.21192 [doi] PST - ppublish SO - J Cogn Neurosci. 2010 Jan;22(1):1-11. doi: 10.1162/jocn.2009.21192.