PMID- 20573889
OWN - NLM
STAT- MEDLINE
DCOM- 20100715
LR  - 20220409
IS  - 1529-2401 (Electronic)
IS  - 0270-6474 (Print)
IS  - 0270-6474 (Linking)
VI  - 30
IP  - 25
DP  - 2010 Jun 23
TI  - Predicting persuasion-induced behavior change from the brain.
PG  - 8421-4
LID - 10.1523/JNEUROSCI.0063-10.2010 [doi]
AB  - Although persuasive messages often alter people's self-reported attitudes and 
      intentions to perform behaviors, these self-reports do not necessarily predict 
      behavior change. We demonstrate that neural responses to persuasive messages can 
      predict variability in behavior change in the subsequent week. Specifically, an a 
      priori region of interest (ROI) in medial prefrontal cortex (MPFC) was reliably 
      associated with behavior change (r = 0.49, p < 0.05). Additionally, an iterative 
      cross-validation approach using activity in this MPFC ROI predicted an average 
      23% of the variance in behavior change beyond the variance predicted by 
      self-reported attitudes and intentions. Thus, neural signals can predict 
      behavioral changes that are not predicted from self-reported attitudes and 
      intentions alone. Additionally, this is the first functional magnetic resonance 
      imaging study to demonstrate that a neural signal can predict complex real world 
      behavior days in advance.
FAU - Falk, Emily B
AU  - Falk EB
AD  - University of California, Los Angeles, Department of Psychology, Los Angeles, 
      California 90095-1563, USA.
FAU - Berkman, Elliot T
AU  - Berkman ET
FAU - Mann, Traci
AU  - Mann T
FAU - Harrison, Brittany
AU  - Harrison B
FAU - Lieberman, Matthew D
AU  - Lieberman MD
LA  - eng
GR  - F31 DA024904/DA/NIDA NIH HHS/United States
GR  - F31 DA024904-01A1/DA/NIDA NIH HHS/United States
PT  - Journal Article
PL  - United States
TA  - J Neurosci
JT  - The Journal of neuroscience : the official journal of the Society for 
      Neuroscience
JID - 8102140
SB  - IM
MH  - Adult
MH  - Attitude to Health
MH  - Brain/*physiology
MH  - Brain Mapping
MH  - Female
MH  - *Health Behavior
MH  - Humans
MH  - Image Processing, Computer-Assisted
MH  - *Intention
MH  - Magnetic Resonance Imaging
MH  - Male
MH  - Motivation
MH  - *Persuasive Communication
PMC - PMC3027351
MID - NIHMS264336
EDAT- 2010/06/25 06:00
MHDA- 2010/07/16 06:00
PMCR- 2010/12/23
CRDT- 2010/06/25 06:00
PHST- 2010/06/25 06:00 [entrez]
PHST- 2010/06/25 06:00 [pubmed]
PHST- 2010/07/16 06:00 [medline]
PHST- 2010/12/23 00:00 [pmc-release]
AID - 30/25/8421 [pii]
AID - 3592090 [pii]
AID - 10.1523/JNEUROSCI.0063-10.2010 [doi]
PST - ppublish
SO  - J Neurosci. 2010 Jun 23;30(25):8421-4. doi: 10.1523/JNEUROSCI.0063-10.2010.