PMID- 22054029
OWN - NLM
STAT- MEDLINE
DCOM- 20120302
LR  - 20191210
IS  - 1545-0864 (Electronic)
IS  - 0735-9683 (Linking)
VI  - 28
IP  - 4
DP  - 2011 Oct
TI  - Consumers young and old: segmenting the target markets for direct-to-consumer 
      prescription drug advertising.
PG  - 337-53
LID - 10.1080/07359683.2011.623112 [doi]
AB  - Direct-to-consumer pharmaceutical advertising (DTCA) studies have typically 
      focused on older adults or a general population of adults. However, college 
      students are viable targets for DTCA and are receiving more research attention in 
      this area. In this article, we compare college students with two adult age 
      segments. Our findings indicate all age groups had relatively high awareness of 
      DTCA and similar attitudes and behavioral responses to the ads. However, there 
      were significant differences in media use and health characteristics as well as 
      the factors predicting DTCA ad trust, attitudes, and behavioral intentions. 
      Implications and future research suggestions are discussed.
FAU - Ball, Jennifer Gerard
AU  - Ball JG
AD  - School of Journalism and Mass Communication, University of Minnesota, 
      Minneapolis, USA. jgerardball@yahoo.com
FAU - Manika, Danae
AU  - Manika D
FAU - Stout, Patricia
AU  - Stout P
LA  - eng
PT  - Journal Article
PL  - England
TA  - Health Mark Q
JT  - Health marketing quarterly
JID - 8306485
RN  - 0 (Prescription Drugs)
MH  - Adolescent
MH  - Adult
MH  - Advertising/*methods
MH  - Age Factors
MH  - Aged
MH  - Drug Industry/*organization & administration
MH  - Female
MH  - Health Knowledge, Attitudes, Practice
MH  - Humans
MH  - Male
MH  - Marketing of Health Services/organization & administration
MH  - Mass Media
MH  - Middle Aged
MH  - Patient Acceptance of Health Care
MH  - *Prescription Drugs
MH  - Students
MH  - Trust
MH  - Universities
MH  - Young Adult
EDAT- 2011/11/08 06:00
MHDA- 2012/03/03 06:00
CRDT- 2011/11/08 06:00
PHST- 2011/11/08 06:00 [entrez]
PHST- 2011/11/08 06:00 [pubmed]
PHST- 2012/03/03 06:00 [medline]
AID - 10.1080/07359683.2011.623112 [doi]
PST - ppublish
SO  - Health Mark Q. 2011 Oct;28(4):337-53. doi: 10.1080/07359683.2011.623112.