PMID- 22905781
OWN - NLM
STAT- MEDLINE
DCOM- 20130130
LR  - 20211021
IS  - 1475-2875 (Electronic)
IS  - 1475-2875 (Linking)
VI  - 11
DP  - 2012 Aug 20
TI  - Timing of malaria messages for target audience on radio airwaves.
PG  - 283
LID - 10.1186/1475-2875-11-283 [doi]
AB  - BACKGROUND: Due to the limitations of face-to-face communication to teach 
      families how to manage, control and prevent malaria, national and local malaria 
      programmes try to reach people through the radio. However, information regarding 
      the timing of radio messages for the target audiences is lacking. METHODS: Within 
      a large-scale trial (Clinicaltrials.gov: NCT00565071), data regarding the time at 
      which people listen to the radio was collected from 1,628 consenting outpatients 
      (and caregivers for minors) attending six rural government primary level health 
      care centres in Bushenyi and Iganga districts of Uganda from February to July 
      2011. RESULTS: The majority of households, 1,099 (67.5%) owned a radio. The 
      majority, 1,221 (86.3%), participants had heard about malaria from the radio. 
      Some participants started listening to the radio at about 06.00 East African 
      local time (EAT). The peak hours at which people listen to the radio are 
      12.00-14.00 and 18.00-23.00 local time. The median time of listening to the radio 
      by men is 20.00 (inter-quartile range (IQR): 18.30-21.00) and women 19.30 (IQR: 
      13.00-20.30). CONCLUSION: Planners of malaria radio interventions need to 
      broadcast their messages within the two peak EAT of 12.00-14.00 and 18.00-23.00.
FAU - Batwala, Vincent
AU  - Batwala V
AD  - Department of Community Health, Mbarara University of Science & Technology, 
      Mbarara, Uganda. vkbatwala@gmail.com
FAU - Magnussen, Pascal
AU  - Magnussen P
FAU - Mirembe, Justine
AU  - Mirembe J
FAU - Mulogo, Edgar
AU  - Mulogo E
FAU - Nuwaha, Fred
AU  - Nuwaha F
LA  - eng
SI  - ClinicalTrials.gov/NCT00565071
PT  - Clinical Trial
PT  - Journal Article
PT  - Research Support, Non-U.S. Gov't
DEP - 20120820
PL  - England
TA  - Malar J
JT  - Malaria journal
JID - 101139802
SB  - IM
MH  - Adolescent
MH  - Adult
MH  - Behavior Therapy/*methods
MH  - Female
MH  - Humans
MH  - Malaria/*diagnosis/*prevention & control
MH  - Male
MH  - Middle Aged
MH  - *Radio
MH  - Time Factors
MH  - Uganda
MH  - Young Adult
PMC - PMC3458958
EDAT- 2012/08/22 06:00
MHDA- 2013/01/31 06:00
PMCR- 2012/08/20
CRDT- 2012/08/22 06:00
PHST- 2012/06/13 00:00 [received]
PHST- 2012/08/15 00:00 [accepted]
PHST- 2012/08/22 06:00 [entrez]
PHST- 2012/08/22 06:00 [pubmed]
PHST- 2013/01/31 06:00 [medline]
PHST- 2012/08/20 00:00 [pmc-release]
AID - 1475-2875-11-283 [pii]
AID - 10.1186/1475-2875-11-283 [doi]
PST - epublish
SO  - Malar J. 2012 Aug 20;11:283. doi: 10.1186/1475-2875-11-283.