PMID- 24708436
OWN - NLM
STAT- MEDLINE
DCOM- 20150106
LR  - 20191210
IS  - 1087-0415 (Electronic)
IS  - 1081-0730 (Linking)
VI  - 19
IP  - 11
DP  - 2014
TI  - Factors associated with the persuasiveness of direct-to-consumer advertising on 
      HPV vaccination among young women.
PG  - 1232-47
LID - 10.1080/10810730.2013.872727 [doi]
AB  - This quantitative study explored young women's response to direct-to-consumer 
      pharmaceutical advertising (DTCA) for a human papillomavirus (HPV) vaccine. In 
      particular, the study examined (a) the association of factors stemming from 
      consumer research with actual and intended behavioral responses to DTCA for HPV 
      and (b) key elements drawn from commonly used health-related theories to 
      determine the strongest associations with behavioral intentions regarding the HPV 
      vaccine. Survey findings showed that vaccinated women indicated that DTCA played 
      a role in their decision to get vaccinated against HPV more so than those who 
      were not vaccinated. Trust in DTCA for an HPV vaccine brand was significantly 
      related to intentions to seek more information about the vaccine. Also, perceived 
      barriers had the only significant association with behavioral intentions when 
      taking into account perceived threat and response efficacy. These results provide 
      practical implications for key industry decision makers and health communication 
      professionals on the design of effective theory-based health communication 
      message content for an HPV vaccine brand with consequent social implications.
FAU - Manika, Danae
AU  - Manika D
AD  - a School of Business and Management , Queen Mary University of London , London , 
      United Kingdom.
FAU - Ball, Jennifer G
AU  - Ball JG
FAU - Stout, Patricia A
AU  - Stout PA
LA  - eng
PT  - Journal Article
DEP - 20140407
PL  - United States
TA  - J Health Commun
JT  - Journal of health communication
JID - 9604100
RN  - 0 (Papillomavirus Vaccines)
MH  - Adolescent
MH  - Adult
MH  - Advertising/*methods
MH  - Drug Industry
MH  - Female
MH  - Health Communication/*methods
MH  - Health Knowledge, Attitudes, Practice
MH  - Humans
MH  - Information Seeking Behavior
MH  - Intention
MH  - Papillomavirus Infections/prevention & control
MH  - Papillomavirus Vaccines/*administration & dosage
MH  - *Persuasive Communication
MH  - Trust/psychology
MH  - Young Adult
EDAT- 2014/04/09 06:00
MHDA- 2015/01/07 06:00
CRDT- 2014/04/09 06:00
PHST- 2014/04/09 06:00 [entrez]
PHST- 2014/04/09 06:00 [pubmed]
PHST- 2015/01/07 06:00 [medline]
AID - 10.1080/10810730.2013.872727 [doi]
PST - ppublish
SO  - J Health Commun. 2014;19(11):1232-47. doi: 10.1080/10810730.2013.872727. Epub 
      2014 Apr 7.