PMID- 25698700 OWN - NLM STAT- MEDLINE DCOM- 20160530 LR - 20220129 IS - 1749-5024 (Electronic) IS - 1749-5016 (Print) IS - 1749-5016 (Linking) VI - 10 IP - 10 DP - 2015 Oct TI - Reflected glory and failure: the role of the medial prefrontal cortex and ventral striatum in self vs other relevance during advice-giving outcomes. PG - 1323-8 LID - 10.1093/scan/nsv020 [doi] AB - Despite the risks, people enjoy giving advice. One explanation is that giving beneficial advice can result in reflected glory, ego boosts or reputation enhancement. However, giving poor advice can be socially harmful (being perceived as incompetent or untrustworthy). In both circumstances, we have a vested interest in the advice follower's success or failure, especially when it reflects specifically on us compared with when it is diffused between multiple advisors. We examined these dynamics using an Advisor-Advisee Game, where subjects acted as an Advisor to a confederate Advisee who selected one of the three options when trying to win money: accept the subject's advice, accept the advice of a second confederate Advisor or accept both Advisors' advice. Results showed that having one's advice accepted, compared with being rejected, resulted in activity in the ventral striatum--a core reward area. Furthermore, the ventral striatum was only active when the subject's advice led to the advisee winning, and not when the advisee won based on the confederate's advice. Finally, the medial prefrontal cortex (MPFC) was more active when the Advisee won or lost money based solely on the subject's advice compared with when the second Advisor's advice was accepted. One explanation for these findings is that the MPFC monitors self-relevant social information, while the ventral striatum is active when others accept advice and when their success leads to reflected glory. CI - (c) The Author (2015). Published by Oxford University Press. For Permissions, please email: journals.permissions@oup.com. FAU - Mobbs, Dean AU - Mobbs D AD - Columbia University, Department of Psychology, 406 Schermerhorn Hall, 1190 Amsterdam Avenue, New York, NY 10027, USA, Medical Research Council Cognition and Brain Sciences Unit, Cambridge, CB2 7EF, UK, dmobbs@gmail.com. FAU - Hagan, Cindy C AU - Hagan CC AD - Columbia University, Department of Psychology, 406 Schermerhorn Hall, 1190 Amsterdam Avenue, New York, NY 10027, USA, Department of Psychiatry, University of Cambridge, CB2 0SZ, UK, dmobbs@gmail.com. FAU - Yu, Rongjun AU - Yu R AD - Medical Research Council Cognition and Brain Sciences Unit, Cambridge, CB2 7EF, UK, School of Psychology, National University of Singapore, 117570, Singapore. FAU - Takahashi, Hidehiko AU - Takahashi H AD - Department of Psychiatry, Kyoto University Graduate School of Medicine, Kyoto, 606-8507, Japan, and. FAU - FeldmanHall, Oriel AU - FeldmanHall O AD - Medical Research Council Cognition and Brain Sciences Unit, Cambridge, CB2 7EF, UK, Department of Psychology & Center for Neural Science, New York University, New York, NY 10003, USA. FAU - Calder, Andrew J AU - Calder AJ AD - Medical Research Council Cognition and Brain Sciences Unit, Cambridge, CB2 7EF, UK. FAU - Dalgleish, Tim AU - Dalgleish T AD - Medical Research Council Cognition and Brain Sciences Unit, Cambridge, CB2 7EF, UK. LA - eng GR - MC_U105579215/MRC_/Medical Research Council/United Kingdom GR - MC_US_A060_0017/Medical Research Council/United Kingdom PT - Journal Article PT - Research Support, Non-U.S. Gov't DEP - 20150219 PL - England TA - Soc Cogn Affect Neurosci JT - Social cognitive and affective neuroscience JID - 101288795 SB - IM MH - Adult MH - Female MH - Humans MH - *Interpersonal Relations MH - Magnetic Resonance Imaging MH - Male MH - Prefrontal Cortex/*physiology MH - *Reward MH - *Social Perception MH - Ventral Striatum/*physiology PMC - PMC4590531 OTO - NOTNLM OT - advice giving OT - medial prefrontal cortex OT - reflected glory OT - reward OT - self-relevance EDAT- 2015/02/24 06:00 MHDA- 2016/05/31 06:00 PMCR- 2016/10/01 CRDT- 2015/02/21 06:00 PHST- 2014/06/03 00:00 [received] PHST- 2015/02/11 00:00 [accepted] PHST- 2015/02/21 06:00 [entrez] PHST- 2015/02/24 06:00 [pubmed] PHST- 2016/05/31 06:00 [medline] PHST- 2016/10/01 00:00 [pmc-release] AID - nsv020 [pii] AID - 10.1093/scan/nsv020 [doi] PST - ppublish SO - Soc Cogn Affect Neurosci. 2015 Oct;10(10):1323-8. doi: 10.1093/scan/nsv020. Epub 2015 Feb 19.