PMID- 27188074 OWN - NLM STAT- MEDLINE DCOM- 20160615 LR - 20220408 IS - 0729-2759 (Print) IS - 0729-2759 (Linking) VI - 24 IP - 1 DP - 2016 Mar TI - The faces of breastfeeding support: Experiences of mothers seeking breastfeeding support online. PG - 11-20 AB - The aim of this study was to advance understanding of the experiences of mothers using closed Facebook groups attached to the Australian Breastfeeding Association (ABA) and how these mothers find and share breastfeeding support and information using this forum. The study involved members of three closed Facebook groups that were chosen as interesting cases for study, based on the volume and nature of their posts. Members of these three groups then participated in online depth interviews and online semi-structured focus groups. The overarching theme identified was support, with four sub-themes that describe the nature of online breastfeeding support within the Facebook environment. These sub-themes are: community, complementary, immediate and information. It was found that social networking sites (SNSs) provide support from the trusted community. It is immediate, it complements existing support or services that ABA provides and also provides practical and valuable information for its users. FAU - Bridges, Nicole AU - Bridges N LA - eng PT - Journal Article PL - Australia TA - Breastfeed Rev JT - Breastfeeding review : professional publication of the Nursing Mothers' Association of Australia JID - 9616903 MH - Australia MH - Blogging MH - Breast Feeding/psychology/*statistics & numerical data MH - Female MH - Health Education/*methods MH - Humans MH - Infant Nutritional Physiological Phenomena MH - Infant, Newborn MH - Internet/*statistics & numerical data MH - Mothers/*education/psychology MH - Self Concept MH - *Self-Help Groups MH - *Social Support EDAT- 2016/05/18 06:00 MHDA- 2016/06/16 06:00 CRDT- 2016/05/19 06:00 PHST- 2016/05/19 06:00 [entrez] PHST- 2016/05/18 06:00 [pubmed] PHST- 2016/06/16 06:00 [medline] PST - ppublish SO - Breastfeed Rev. 2016 Mar;24(1):11-20.