PMID- 27484742
OWN - NLM
STAT- MEDLINE
DCOM- 20170613
LR  - 20170613
IS  - 1545-0864 (Electronic)
IS  - 0735-9683 (Linking)
VI  - 33
IP  - 3
DP  - 2016 Jul-Sep
TI  - A health fundraising experiment using the "foot-in-the-door" technique.
PG  - 206-20
LID - 10.1080/07359683.2016.1199209 [doi]
AB  - Foot-in-the-door (FITD) involves obtaining compliance with a small request to 
      boost compliance with a larger request. Only a few studies to date have tested 
      the technique in health and fundraising contexts, and even fewer have examined 
      the psychological processes involved. To address these gaps, we conducted an 
      experiment as an actual fundraiser for a cancer-awareness organization. The 
      technique activated a self-concept as a supporter of cancer awareness among those 
      in the FITD condition. Donation amount was also higher among those in FITD, but 
      only among those with higher levels of worry and low to moderate levels of 
      preference for consistency.
FAU - Comello, Maria Leonora Nori G
AU  - Comello ML
AD  - a School of Media and Journalism , University of North Carolina , Chapel Hill , 
      North Carolina , USA.
FAU - Myrick, Jessica Gall
AU  - Myrick JG
AD  - b The Media School , Indiana University , Bloomington , Indiana , USA.
FAU - Raphiou, April Little
AU  - Raphiou AL
AD  - a School of Media and Journalism , University of North Carolina , Chapel Hill , 
      North Carolina , USA.
LA  - eng
PT  - Journal Article
DEP - 20160802
PL  - England
TA  - Health Mark Q
JT  - Health marketing quarterly
JID - 8306485
MH  - Adolescent
MH  - Adult
MH  - Female
MH  - Fund Raising/*methods
MH  - *Health Promotion
MH  - Humans
MH  - Male
MH  - Middle Aged
MH  - Neoplasms/prevention & control
MH  - *Self Concept
OTO - NOTNLM
OT  - Compliance
OT  - foot-in-the-door
OT  - fundraising
OT  - persuasion
OT  - self-concept
EDAT- 2016/08/04 06:00
MHDA- 2017/06/14 06:00
CRDT- 2016/08/04 06:00
PHST- 2016/08/04 06:00 [entrez]
PHST- 2016/08/04 06:00 [pubmed]
PHST- 2017/06/14 06:00 [medline]
AID - 10.1080/07359683.2016.1199209 [doi]
PST - ppublish
SO  - Health Mark Q. 2016 Jul-Sep;33(3):206-20. doi: 10.1080/07359683.2016.1199209. 
      Epub 2016 Aug 2.