PMID- 29446965
OWN - NLM
STAT- MEDLINE
DCOM- 20181211
LR  - 20240216
IS  - 1930-7810 (Electronic)
IS  - 0278-6133 (Print)
IS  - 0278-6133 (Linking)
VI  - 37
IP  - 4
DP  - 2018 Apr
TI  - Associations between coherent neural activity in the brain's value system during 
      antismoking messages and reductions in smoking.
PG  - 375-384
LID - 10.1037/hea0000574 [doi]
AB  - OBJECTIVE: Worldwide, tobacco use is the leading cause of preventable death and 
      illness. One common strategy for reducing the prevalence of cigarette smoking and 
      other health risk behaviors is the use of graphic warning labels (GWLs). This has 
      led to widespread interest from the perspective of health psychology in 
      understanding the mechanisms of GWL effectiveness. Here we investigated 
      differences in how the brain responds to negative, graphic warning label-inspired 
      antismoking ads and neutral control ads, and we probed how this response related 
      to future behavior. METHOD: A group of smokers (N = 45) viewed GWL-inspired and 
      control antismoking ads while undergoing fMRI, and their smoking behavior was 
      assessed before and one month after the scan. We examined neural coherence 
      between two regions in the brain's valuation network, the medial prefrontal 
      cortex (MPFC) and ventral striatum (VS). RESULTS: We found that greater neural 
      coherence in the brain's valuation network during GWL ads (relative to control 
      ads) preceded later smoking reduction. CONCLUSIONS: Our results suggest that the 
      integration of information about message value may be key for message influence. 
      Understanding how the brain responds to health messaging and relates to future 
      behavior could ultimately contribute to the design of effective messaging 
      campaigns, as well as more broadly to theories of message effects and persuasion 
      across domains. (PsycINFO Database Record
CI  - (c) 2018 APA, all rights reserved).
FAU - Cooper, Nicole
AU  - Cooper N
AD  - Annenberg School for Communication, University of Pennsylvania.
FAU - Tompson, Steven
AU  - Tompson S
AD  - Department of Bioengineering, University of Pennsylvania.
FAU - O'Donnell, Matthew B
AU  - O'Donnell MB
AD  - Annenberg School for Communication, University of Pennsylvania.
FAU - Vettel, Jean M
AU  - Vettel JM
AD  - U.S. Army Research Laboratory, Aberdeen Proving Ground.
FAU - Bassett, Danielle S
AU  - Bassett DS
AD  - Department of Bioengineering, University of Pennsylvania.
FAU - Falk, Emily B
AU  - Falk EB
AD  - Annenberg School for Communication, University of Pennsylvania.
LA  - eng
GR  - R01 NS099348/NS/NINDS NIH HHS/United States
GR  - R01 MH107235/MH/NIMH NIH HHS/United States
GR  - R01 DC009209/DC/NIDCD NIH HHS/United States
GR  - R21 MH106799/MH/NIMH NIH HHS/United States
GR  - P50 CA179546/CA/NCI NIH HHS/United States
GR  - R01 MH109520/MH/NIMH NIH HHS/United States
GR  - NH/NIH HHS/United States
GR  - R01 MH107703/MH/NIMH NIH HHS/United States
GR  - DP2 DA035156/DA/NIDA NIH HHS/United States
GR  - P50 CA101451/CA/NCI NIH HHS/United States
GR  - R01 HD086888/HD/NICHD NIH HHS/United States
GR  - R01 CA180015/CA/NCI NIH HHS/United States
PT  - Journal Article
PT  - Research Support, N.I.H., Extramural
PT  - Research Support, Non-U.S. Gov't
PT  - Research Support, U.S. Gov't, Non-P.H.S.
PT  - Research Support, U.S. Gov't, P.H.S.
DEP - 20180215
PL  - United States
TA  - Health Psychol
JT  - Health psychology : official journal of the Division of Health Psychology, 
      American Psychological Association
JID - 8211523
SB  - IM
MH  - Adult
MH  - Brain/diagnostic imaging/*physiopathology
MH  - Female
MH  - Health Behavior/*physiology
MH  - Humans
MH  - Magnetic Resonance Imaging/*methods
MH  - Male
MH  - Smoking Cessation/*psychology
MH  - Smoking Prevention/*methods
PMC - PMC5880700
MID - NIHMS937194
COIS- Competing interests: None
EDAT- 2018/02/16 06:00
MHDA- 2018/12/12 06:00
PMCR- 2019/04/01
CRDT- 2018/02/16 06:00
PHST- 2018/02/16 06:00 [pubmed]
PHST- 2018/12/12 06:00 [medline]
PHST- 2018/02/16 06:00 [entrez]
PHST- 2019/04/01 00:00 [pmc-release]
AID - 2018-06017-001 [pii]
AID - 10.1037/hea0000574 [doi]
PST - ppublish
SO  - Health Psychol. 2018 Apr;37(4):375-384. doi: 10.1037/hea0000574. Epub 2018 Feb 
      15.