PMID- 30138045
OWN - NLM
STAT- MEDLINE
DCOM- 20191118
LR  - 20231005
IS  - 1087-0415 (Electronic)
IS  - 1081-0730 (Print)
IS  - 1081-0730 (Linking)
VI  - 23
IP  - 7
DP  - 2018
TI  - The Mediating Effect of Adelante brand equity on Latino Immigrant Positive Youth 
      Development Outcomes.
PG  - 606-613
LID - 10.1080/10810730.2018.1496205 [doi]
AB  - This paper reports on mediation analysis of effects of the Adelante brand, an 
      innovative program for Latino immigrant adolescents and their families, and 
      positive youth development (PYD) outcomes. Specific objectives were to increase 
      adolescent engagement and participation in a community-based program called 
      Adelante, based on PYD theory, which sought to reduce substance use, sexual risk 
      taking, and interpersonal violence among Latino immigrant youth. A total of 238 
      parent-child dyads were recruited from a predominantly low-income Latino 
      immigrant community and followed for an average of 22 months. Measures included 
      demographics; acculturation; stress and coping; social support; violence, 
      substance use, and sexual risk attitudes; future expectations; the Adelante brand 
      equity scale; and PYD asset measures. Multiple regression modeling shows that the 
      leadership brand equity construct is associated with decreased proviolence and 
      increased antiviolence attitudes. Additionally, having any program exposure (vs. 
      none) is associated with improved substance abuse attitudes in models adjusting 
      for the loyalty brand equity construct. In mediation analysis, we observed a 
      mediating effect of the leadership brand equity construct on improved 
      antiviolence attitudes among those exposed to the Adelante program. As found in 
      previous research, Adelante brand equity operated as a mediator of program 
      effects on Latino youth PYD outcomes.
FAU - Evans, W Douglas
AU  - Evans WD
AD  - a Milken Institute School of Public Health , The George Washington University, 
      Washington, DC, USA.
FAU - Andrade, Elizabeth L
AU  - Andrade EL
AD  - a Milken Institute School of Public Health , The George Washington University, 
      Washington, DC, USA.
FAU - Barrett, Nicole D
AU  - Barrett ND
AD  - a Milken Institute School of Public Health , The George Washington University, 
      Washington, DC, USA.
FAU - Cleary, Sean D
AU  - Cleary SD
AD  - a Milken Institute School of Public Health , The George Washington University, 
      Washington, DC, USA.
FAU - Snider, Jeremy
AU  - Snider J
AD  - b Fred Hutchinson Cancer Research Center, Seattle, WA, USA.
FAU - Edberg, Mark
AU  - Edberg M
AD  - a Milken Institute School of Public Health , The George Washington University, 
      Washington, DC, USA.
LA  - eng
GR  - P20 MD006898/MD/NIMHD NIH HHS/United States
GR  - U58 DP005819/DP/NCCDPHP CDC HHS/United States
PT  - Journal Article
PT  - Research Support, N.I.H., Extramural
DEP - 20180823
PL  - United States
TA  - J Health Commun
JT  - Journal of health communication
JID - 9604100
MH  - Acculturation
MH  - Adaptation, Psychological
MH  - Adolescent
MH  - *Adolescent Behavior
MH  - Emigrants and Immigrants/*psychology
MH  - Female
MH  - Health Promotion/*methods
MH  - Hispanic or Latino/*psychology
MH  - Humans
MH  - Male
MH  - Parent-Child Relations
MH  - Poverty
MH  - *Psychology, Adolescent
MH  - Safe Sex
MH  - *Social Marketing
MH  - Social Support
MH  - Substance-Related Disorders/prevention & control
MH  - Violence/prevention & control
PMC - PMC6327320
MID - NIHMS1515052
COIS- DISCLOSURE STATEMENT The authors confirm that they have no financial conflicts of 
      interest related to this study.
EDAT- 2018/08/24 06:00
MHDA- 2019/11/19 06:00
PMCR- 2019/08/23
CRDT- 2018/08/24 06:00
PHST- 2018/08/24 06:00 [pubmed]
PHST- 2019/11/19 06:00 [medline]
PHST- 2018/08/24 06:00 [entrez]
PHST- 2019/08/23 00:00 [pmc-release]
AID - 10.1080/10810730.2018.1496205 [doi]
PST - ppublish
SO  - J Health Commun. 2018;23(7):606-613. doi: 10.1080/10810730.2018.1496205. Epub 
      2018 Aug 23.