PMID- 31604606
OWN - NLM
STAT- MEDLINE
DCOM- 20210601
LR  - 20210601
IS  - 1879-1972 (Electronic)
IS  - 1054-139X (Print)
IS  - 1054-139X (Linking)
VI  - 66
IP  - 1
DP  - 2020 Jan
TI  - Point-of-Sale Marketing in Recreational Marijuana Dispensaries Around California 
      Schools.
PG  - 72-78
LID - S1054-139X(19)30416-1 [pii]
LID - 10.1016/j.jadohealth.2019.07.023 [doi]
AB  - PURPOSE: After marijuana commercialization, the presence of recreational 
      marijuana dispensaries (RMDs) was rapidly increasing. The point-of-sale marketing 
      poses concerns about children's exposure. This study examined advertising and 
      promotions that potentially appeal to children and access restrictions in RMDs 
      around California schools. METHODS: This was a cross-sectional and observational 
      study conducted from June to September 2018. Trained fieldworkers audited retail 
      environments in 163 RMDs in closest proximity to 333 randomly sampled public 
      schools in California. RESULTS: About 44% of schools had RMDs located within 3 
      miles. Regarding interior marketing, 74% of RMDs had at least one instance of 
      child-appealing products, packages, paraphernalia, or advertisements. RMDs closer 
      to a school had a higher proportion with interior child-appealing marketing. More 
      than three fourths of RMDs had generic promotional activities; particularly, 28% 
      violated the free-sample ban. Regarding exterior marketing, only 2% of RMDs had 
      those appealing to children. More than 60% of RMDs had exterior signs indicative 
      of marijuana. Approximately, one-third had generic advertisements, and 13% had 
      advertisements bigger than 1,600 square inches. Regarding access restrictions, 
      almost all RMDs complied with age verification, but 84% had no age limit signs, 
      and only 40% had security personnel. CONCLUSIONS: Despite minimal point-of-sale 
      marketing practices appealing to children on the exterior of RMDs around 
      California schools, such practices were abundant on the interior. Marketing 
      practices not specifically appealing to children were also common on both the 
      interior and exterior of RMDs. Dispensaries' violation of age verification law, 
      lack of security personnel, and presence of child-appealing marketing should be 
      continuously monitored and prevented.
CI  - Copyright (c) 2019 Society for Adolescent Health and Medicine. Published by 
      Elsevier Inc. All rights reserved.
FAU - Cao, Yiwen
AU  - Cao Y
AD  - Department of Family Medicine and Public Health, University of California, San 
      Diego, La Jolla, California.
FAU - Carrillo, Angelina S
AU  - Carrillo AS
AD  - Department of Family Medicine and Public Health, University of California, San 
      Diego, La Jolla, California.
FAU - Zhu, Shu-Hong
AU  - Zhu SH
AD  - Department of Family Medicine and Public Health, University of California, San 
      Diego, La Jolla, California.
FAU - Shi, Yuyan
AU  - Shi Y
AD  - Department of Family Medicine and Public Health, University of California, San 
      Diego, La Jolla, California. Electronic address: yus001@ucsd.edu.
LA  - eng
GR  - R01 DA042290/DA/NIDA NIH HHS/United States
PT  - Journal Article
PT  - Observational Study
PT  - Research Support, N.I.H., Extramural
PT  - Research Support, Non-U.S. Gov't
DEP - 20191009
PL  - United States
TA  - J Adolesc Health
JT  - The Journal of adolescent health : official publication of the Society for 
      Adolescent Medicine
JID - 9102136
RN  - 0 (Medical Marijuana)
SB  - IM
MH  - California
MH  - Child
MH  - Commerce
MH  - Cross-Sectional Studies
MH  - Humans
MH  - *Marketing
MH  - *Medical Marijuana
MH  - *Schools
MH  - *Tobacco Products
PMC - PMC6930340
MID - NIHMS1539434
OTO - NOTNLM
OT  - Children
OT  - Marijuana dispensary
OT  - Marketing
OT  - Point-of-sale
OT  - Store auditing
COIS- Conflicts of Interest: The authors have no conflicts of interest relevant to this 
      article to disclose.
EDAT- 2019/10/13 06:00
MHDA- 2021/06/02 06:00
PMCR- 2021/01/01
CRDT- 2019/10/13 06:00
PHST- 2019/05/14 00:00 [received]
PHST- 2019/07/26 00:00 [revised]
PHST- 2019/07/27 00:00 [accepted]
PHST- 2019/10/13 06:00 [pubmed]
PHST- 2021/06/02 06:00 [medline]
PHST- 2019/10/13 06:00 [entrez]
PHST- 2021/01/01 00:00 [pmc-release]
AID - S1054-139X(19)30416-1 [pii]
AID - 10.1016/j.jadohealth.2019.07.023 [doi]
PST - ppublish
SO  - J Adolesc Health. 2020 Jan;66(1):72-78. doi: 10.1016/j.jadohealth.2019.07.023. 
      Epub 2019 Oct 9.