PMID- 34403743
OWN - NLM
STAT- MEDLINE
DCOM- 20220110
LR  - 20220110
IS  - 1095-9572 (Electronic)
IS  - 1053-8119 (Linking)
VI  - 242
DP  - 2021 Nov 15
TI  - Multivariate pattern analysis of electroencephalography data reveals information 
      predictive of charitable giving.
PG  - 118475
LID - S1053-8119(21)00748-5 [pii]
LID - 10.1016/j.neuroimage.2021.118475 [doi]
AB  - Charitable donations are an altruistic behavior whereby individuals donate money 
      or other resources to benefit others while the recipient is normally absent from 
      the context. Several psychological factors have been shown to influence 
      charitable donations, including a cost-benefit analysis, the motivation to engage 
      in altruistic behavior, and the perceived psychological benefits of donation. 
      Recent work has identified the ventral medial prefrontal cortex (MPFC) for 
      assigning value to options in social decision making tasks, with other regions 
      involved in empathy and emotion contributing input to the value computation (e.g. 
      Hare et al., 2010; Hutcherson et al., 2015; Tusche et al., 2016). Most 
      impressively, multivariate pattern analysis (MVPA) has been applied to fMRI data 
      to predict donation behavior on a trial-by-trial basis from ventral MPFC activity 
      (Hare et al., 2010) while identifying the contribution of emotional processing in 
      other regions to the value computation (e.g. Tusche et al., 2016). MVPA of EEG 
      data may be able to provide further insight into the timing and scalp topography 
      of neural activity related to both value computation and emotional effects on 
      donation behavior. We examined the effect of incidental emotional states and the 
      perceived urgency of the charitable cause on donation behavior using support 
      vector regression on EEG data to predict donation amount on a trial by trial 
      basis. We used positive, negative, and neutral pictures to induce incidental 
      emotional states in participants before they made donation decisions concerning 
      two types of charities. One category of charity was oriented toward saving people 
      from current suffering, and the other was to prevent future suffering. 
      Behaviorally, subjects donated more money in a negative emotional state relative 
      to other emotional states, and more money to alleviate current over future 
      suffering. The data-driven multivariate pattern analysis revealed that the 
      electrophysiological activity elicited by both emotion-priming pictures and 
      charity cues could predict the variation in donation magnitude on a 
      trial-by-trial basis.
CI  - Copyright (c) 2021. Published by Elsevier Inc.
FAU - Huang, Qiuyan
AU  - Huang Q
AD  - Brain Function and Psychological Science Research Center, Shenzhen University, 
      Shenzhen, China.
FAU - Li, Danyang
AU  - Li D
AD  - Brain Function and Psychological Science Research Center, Shenzhen University, 
      Shenzhen, China.
FAU - Zhou, Can
AU  - Zhou C
AD  - Brain Function and Psychological Science Research Center, Shenzhen University, 
      Shenzhen, China.
FAU - Xu, Qiang
AU  - Xu Q
AD  - Brain Function and Psychological Science Research Center, Shenzhen University, 
      Shenzhen, China.
FAU - Li, Peng
AU  - Li P
AD  - Brain Function and Psychological Science Research Center, Shenzhen University, 
      Shenzhen, China; Shenzhen Key Laboratory of Affective and Social Cognitive 
      Science, Shenzhen University, Shenzhen, China; Department of Biomedical Sciences 
      of Cells & Systems, University Medical Center Groningen, Groningen, the 
      Netherlands. Electronic address: peng@szu.edu.cn.
FAU - Warren, Christopher M
AU  - Warren CM
AD  - Emma Eccles Jones College of Education and Human Services, Utah State University, 
      United States.
LA  - eng
PT  - Journal Article
PT  - Research Support, Non-U.S. Gov't
DEP - 20210814
PL  - United States
TA  - Neuroimage
JT  - NeuroImage
JID - 9215515
SB  - IM
MH  - Adolescent
MH  - *Altruism
MH  - *Charities
MH  - Electroencephalography/*methods
MH  - Emotions
MH  - Empathy
MH  - Female
MH  - Humans
MH  - Magnetic Resonance Imaging
MH  - Male
MH  - Motivation/*physiology
MH  - Young Adult
OTO - NOTNLM
OT  - Charitable donation
OT  - Emotional priming
OT  - MVPA
OT  - N2
COIS- Declarations of Competing Interest None
EDAT- 2021/08/18 06:00
MHDA- 2022/01/11 06:00
CRDT- 2021/08/17 20:14
PHST- 2021/04/08 00:00 [received]
PHST- 2021/07/20 00:00 [revised]
PHST- 2021/08/13 00:00 [accepted]
PHST- 2021/08/18 06:00 [pubmed]
PHST- 2022/01/11 06:00 [medline]
PHST- 2021/08/17 20:14 [entrez]
AID - S1053-8119(21)00748-5 [pii]
AID - 10.1016/j.neuroimage.2021.118475 [doi]
PST - ppublish
SO  - Neuroimage. 2021 Nov 15;242:118475. doi: 10.1016/j.neuroimage.2021.118475. Epub 
      2021 Aug 14.