PMID- 34751197
OWN - NLM
STAT- PubMed-not-MEDLINE
LR  - 20221217
IS  - 0148-2963 (Print)
IS  - 0148-2963 (Electronic)
IS  - 0148-2963 (Linking)
VI  - 135
DP  - 2021 Oct
TI  - Mobile apps for SME business sustainability during COVID-19 and onwards.
PG  - 28-39
LID - 10.1016/j.jbusres.2021.06.005 [doi]
AB  - Small and Medium-Sized Enterprises (SMEs) are struggling to cope with the 
      business uncertainty caused by the COVID-19 pandemic. This study examines how 
      SMEs in developing economies have used mobile apps to improve their business 
      efficiency during the pandemic. We aim to recognize effective measures and 
      actions taken by SMEs that have turned to mobile-app-based business to improve 
      their sustainability during the crisis. The study bridges a literature gap by 
      extending the Theory of Consumption Values and the Theory of Planned Behavior to 
      SMEs that incorporate mobile-app-based business. Data was collected from 343 SMEs 
      from three Industrial Development Corporations (IDCs) in India. Using the 
      covariance-based structural equation modeling method, we investigated the 
      efficiency of a conceptual model of mobile-app-based business for SMEs. The 
      results revealed that consumer choice behavior, perceived behavior control, 
      subjective behavior control and attitude towards the mobile app all influence 
      SMEs' decision-making and business strategy. As such, SMEs need a powerful 
      mobile-app-based business network to succeed in the entrepreneurial business 
      process. Using instrumental variable analysis, we discovered that increased 
      mobile app usage significantly improves SMEs' long-term efficiency. The analysis 
      provides several theoretical and managerial ramifications.
CI  - (c) 2021 Elsevier Inc. All rights reserved.
FAU - Rakshit, Sandip
AU  - Rakshit S
AD  - Indian Institute of Technology, Dhanbad, India.
FAU - Islam, Nazrul
AU  - Islam N
AD  - Department of Science, Innovation, Technology and Entrepreneurship, University of 
      Exeter Business School, England, UK.
FAU - Mondal, Sandeep
AU  - Mondal S
AD  - Indian Institute of Technology, Dhanbad, India.
FAU - Paul, Tripti
AU  - Paul T
AD  - Indian Institute of Technology, Dhanbad, India.
LA  - eng
PT  - Journal Article
DEP - 20210617
PL  - United States
TA  - J Bus Res
JT  - Journal of business research
JID - 101087747
PMC - PMC8567207
OTO - NOTNLM
OT  - COVID-19 pandemic
OT  - Mobile Apps
OT  - Small and Medium-Sized Enterprises (SME)
OT  - Structural Equation Modeling
OT  - Sustainable business
COIS- The authors declare that they have no known competing financial interests or 
      personal relationships that could have appeared to influence the work reported in 
      this paper.
EDAT- 2021/11/10 06:00
MHDA- 2021/11/10 06:01
PMCR- 2021/06/17
CRDT- 2021/11/09 09:13
PHST- 2021/01/24 00:00 [received]
PHST- 2021/06/01 00:00 [revised]
PHST- 2021/06/02 00:00 [accepted]
PHST- 2021/11/09 09:13 [entrez]
PHST- 2021/11/10 06:00 [pubmed]
PHST- 2021/11/10 06:01 [medline]
PHST- 2021/06/17 00:00 [pmc-release]
AID - S0148-2963(21)00410-0 [pii]
AID - 10.1016/j.jbusres.2021.06.005 [doi]
PST - ppublish
SO  - J Bus Res. 2021 Oct;135:28-39. doi: 10.1016/j.jbusres.2021.06.005. Epub 2021 Jun 
      17.