PMID- 34780961
OWN - NLM
STAT- MEDLINE
DCOM- 20220406
LR  - 20220406
IS  - 1615-5947 (Electronic)
IS  - 0890-5096 (Linking)
VI  - 81
DP  - 2022 Apr
TI  - Comparison of Social Media Utilization Among Vascular Surgeons, Interventional 
      Cardiologists, and Interventional Radiologists at Academic Training Institutions.
PG  - 283-291
LID - S0890-5096(21)00836-0 [pii]
LID - 10.1016/j.avsg.2021.09.053 [doi]
AB  - BACKGROUND: Social media platforms, especially Twitter, are increasingly utilized 
      across medical practice, education, and research. However, little is known about 
      differences in social media use among physicians of varying specialties and its 
      impact on recruitment of trainees. Our objective was to describe differences in 
      social media use among vascular interventional proceduralists at academic 
      training institutions. METHODS: We identified institutions with training programs 
      in vascular surgery (VS), interventional radiology (IR), and interventional 
      cardiology (IC). Faculty providers were identified in each specialty at these 
      institutions. A standardized search was used to identify non-anonymous social 
      media profiles on Facebook, Instagram, and Twitter in September 2019. Influencers 
      were defined as physicians with more than 1,000 Twitter followers. Follow ratio 
      was defined as the number of followers divided by the number of accounts 
      followed. Between-specialty differences were analyzed. RESULTS: A total of 1,330 
      providers (n = 454 VS, n=451 IR, n = 425 IC) were identified across 47 
      institutions in 27 states. Across all physicians, a minority of providers utilize 
      social media (Facebook: 24.9%, n = 331; Instagram: 10.8%, n = 143; Twitter: 
      18.0%, n = 240). VS were significantly more likely to use Instagram (P = 0.001) 
      but there was not a significant difference in utilization of Facebook and 
      Twitter. Among Twitter users, VS had fewer followers on average (median 178, 
      inter-quartile range [IQR] 39-555) than IR (median 272, IQR 50-793, P = 0.26) and 
      IC (median 286, IQR 71-1257, P = 0.052). IC were most likely to be influencers 
      (30.9%, n = 25) followed by IR (17.9%, n = 15) and VS (10.7%, n = 8, P = 0.006). 
      On average, interventional cardiologists had the highest follow ratio (mean 4.9 +/- 
      7.1) compared to interventional radiologists (mean 3.2 +/- 5.5) and vascular 
      surgeons (mean 2.5 +/- 3.3, P < 0.001). CONCLUSION: A minority of academic vascular 
      interventional proceduralists utilize social media in a non-anonymous manner. On 
      Twitter, interventional cardiologists are most likely to be influencers based on 
      number of followers and, on average, have the highest follow ratio. Vascular 
      surgeons could potentially benefit from pursuing greater influence and visibility 
      on social media as a means to recruit trainees.
CI  - Published by Elsevier Inc.
FAU - Wanken, Zachary J
AU  - Wanken ZJ
AD  - Dartmouth-Hitchcock Medical Center, Lebanon, NH. Electronic address: 
      zwanken@gmail.com.
FAU - Barnes, J Aaron
AU  - Barnes JA
AD  - Dartmouth-Hitchcock Medical Center, Lebanon, NH; The Dartmouth Institute for 
      Health Policy and Clinical Practice, Lebanon, NH.
FAU - Eid, Mark A
AU  - Eid MA
AD  - The Dartmouth Institute for Health Policy and Clinical Practice, Lebanon, NH.
FAU - Rode, John B
AU  - Rode JB
AD  - The Geisel School of Medicine at Dartmouth College, Hanover, NH.
FAU - Bessen, Sarah Y
AU  - Bessen SY
AD  - The Geisel School of Medicine at Dartmouth College, Hanover, NH.
FAU - Anderson, Peter B
AU  - Anderson PB
AD  - The Geisel School of Medicine at Dartmouth College, Hanover, NH.
FAU - Gifford, Edward D
AU  - Gifford ED
AD  - Hartford Healthcare, Hartford, Connecticut (EDG).
FAU - Goodney, Philip P
AU  - Goodney PP
AD  - Dartmouth-Hitchcock Medical Center, Lebanon, NH; The Dartmouth Institute for 
      Health Policy and Clinical Practice, Lebanon, NH.
LA  - eng
PT  - Journal Article
DEP - 20211112
PL  - Netherlands
TA  - Ann Vasc Surg
JT  - Annals of vascular surgery
JID - 8703941
SB  - IM
MH  - *Cardiologists
MH  - Humans
MH  - Radiologists
MH  - *Social Media
MH  - *Surgeons
MH  - Treatment Outcome
EDAT- 2021/11/16 06:00
MHDA- 2022/04/07 06:00
CRDT- 2021/11/15 20:14
PHST- 2021/07/28 00:00 [received]
PHST- 2021/09/05 00:00 [revised]
PHST- 2021/09/26 00:00 [accepted]
PHST- 2021/11/16 06:00 [pubmed]
PHST- 2022/04/07 06:00 [medline]
PHST- 2021/11/15 20:14 [entrez]
AID - S0890-5096(21)00836-0 [pii]
AID - 10.1016/j.avsg.2021.09.053 [doi]
PST - ppublish
SO  - Ann Vasc Surg. 2022 Apr;81:283-291. doi: 10.1016/j.avsg.2021.09.053. Epub 2021 
      Nov 12.