PMID- 35367294
OWN - NLM
STAT- MEDLINE
DCOM- 20220503
LR  - 20220615
IS  - 1095-8304 (Electronic)
IS  - 0195-6663 (Linking)
VI  - 174
DP  - 2022 Jul 1
TI  - Front-of-pack health imagery on both 'healthy' and 'unhealthy' foods leads people 
      to misremember seeing health claims: Two memory experiments.
PG  - 106013
LID - S0195-6663(22)00104-0 [pii]
LID - 10.1016/j.appet.2022.106013 [doi]
AB  - Front-of-pack health imagery can shape people's inferences about food products' 
      health benefits, even leading people to falsely remember reading health claims 
      they never saw. However, research has typically examined these effects in 
      situations where participants have little contextual information to guide their 
      inferences about a product. The present research aimed to replicate the finding 
      that front-of-pack health imagery leads participants to falsely remember reading 
      health claims. It also extends that finding, by exploring whether this effect is 
      moderated by the presence of contextual information signaling the product's 
      actual 'healthiness'. In two pre-registered experiments, participants saw images 
      of fictitious food products accompanied by written nutrition claims. Some of the 
      products contained a health-related image whereas others did not. The supposed 
      'healthiness' of each product was manipulated by altering the color of the 
      products' multiple traffic light (MTL) label (Experiment 1), or with an explicit 
      healthiness statement (Experiment 2). Participants then attempted to remember the 
      written claims that had appeared on each product's packaging. Health-related 
      images increased participants' tendency to falsely remember reading health 
      claims. But this was true regardless of whether or not participants saw 
      contextual cues about the products' healthiness, either indirectly (Experiment 1) 
      or directly (Experiment 2). These findings suggest that the presence of health 
      imagery on a food product's package can lead consumers to infer health benefits, 
      even when other, more direct cues indicate that the product is unhealthy. This 
      research informs debates on safeguarding consumers from potentially misleading 
      health claims, through the regulation of imagery in food marketing.
CI  - Crown Copyright (c) 2022. Published by Elsevier Ltd. All rights reserved.
FAU - Delivett, Christopher P
AU  - Delivett CP
AD  - School of Psychology, Aston University, UK. Electronic address: 
      delivetc@aston.ac.uk.
FAU - Farrow, Claire V
AU  - Farrow CV
AD  - School of Psychology, Aston University, UK.
FAU - Thomas, Jason M
AU  - Thomas JM
AD  - School of Psychology, Aston University, UK.
FAU - Nash, Robert A
AU  - Nash RA
AD  - School of Psychology, Aston University, UK.
LA  - eng
PT  - Journal Article
DEP - 20220331
PL  - England
TA  - Appetite
JT  - Appetite
JID - 8006808
SB  - IM
MH  - Choice Behavior
MH  - Consumer Behavior
MH  - *Food
MH  - *Food Labeling/methods
MH  - Food Preferences
MH  - Health Status
MH  - Humans
MH  - Marketing
MH  - Nutritive Value
OTO - NOTNLM
OT  - Food
OT  - Front-of-pack labeling
OT  - Health claims
OT  - Imagery
OT  - Memory
EDAT- 2022/04/04 06:00
MHDA- 2022/05/04 06:00
CRDT- 2022/04/03 20:24
PHST- 2021/06/12 00:00 [received]
PHST- 2022/03/10 00:00 [revised]
PHST- 2022/03/18 00:00 [accepted]
PHST- 2022/04/04 06:00 [pubmed]
PHST- 2022/05/04 06:00 [medline]
PHST- 2022/04/03 20:24 [entrez]
AID - S0195-6663(22)00104-0 [pii]
AID - 10.1016/j.appet.2022.106013 [doi]
PST - ppublish
SO  - Appetite. 2022 Jul 1;174:106013. doi: 10.1016/j.appet.2022.106013. Epub 2022 Mar 
      31.