PMID- 35942338 OWN - NLM STAT- Publisher LR - 20240216 IS - 1099-0836 (Electronic) IS - 0964-4733 (Print) IS - 0964-4733 (Linking) DP - 2022 Jun 24 TI - Benchmarking sustainable E-commerce enterprises based on evolving customer expectations amidst COVID-19 pandemic. LID - 10.1002/bse.3172 [doi] AB - The 2019 coronavirus disease (COVID-19) pandemic has seriously impacted the performance of all types of businesses. It has given a tremendous structural boost to e-commerce enterprises by forcing customers to online shopping over visiting physical stores. Moreover, customer expectations of the digital and operational capabilities of e-commerce firms are also increasing globally. Thus, it has become crucial for an e-commerce enterprise to reassess and realign its business practices to meet evolving customer needs and remain sustainable. This paper presents a comprehensive performance evaluation framework for e-commerce enterprises based on evolving customer expectations due to the COVID-19 pandemic. The framework comprises seven primary criteria, which are further divided into 25 sub-criteria, including two sustainability factors, namely, environmental sustainability and carbon emissions. The evaluation approach is then practically demonstrated by analyzing the case of three Indian e-commerce firms. The results are obtained using a multi-criteria decision-making (MCDM) method, namely, Fuzzy VIKOR, to capture the fuzziness of the inherent decision-making problem. Further, numerical analysis is conducted to evaluate and rank various e-commerce enterprises based on customer expectations and satisfaction benchmarks. The findings explain the most important criteria and sub-criteria for e-commerce businesses to ensure customer expectations along with their economic and environmental sustainability. CI - (c) 2022 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. FAU - Pratap, Saurabh AU - Pratap S AUID- ORCID: 0000-0002-2579-7859 AD - Department of Mechanical Engineering Indian Institute of Technology (BHU) Varanasi Uttar Pradesh India. FAU - Jauhar, Sunil Kumar AU - Jauhar SK AD - Operations Management & Decision sciences Indian Institute of Management Kashipur Uttarakhand India. FAU - Daultani, Yash AU - Daultani Y AUID- ORCID: 0000-0003-2739-5607 AD - Operations Management Group Indian Institute of Management Lucknow Uttar Pradesh India. FAU - Paul, Sanjoy Kumar AU - Paul SK AUID- ORCID: 0000-0001-9523-179X AD - UTS Business School University of Technology Sydney Sydney Australia. LA - eng PT - Journal Article DEP - 20220624 PL - United States TA - Bus Strategy Environ JT - Business strategy and the environment JID - 101729164 PMC - PMC9349908 OTO - NOTNLM OT - COVID-19 pandemic OT - customer expectations OT - e-commerce enterprises OT - fuzzy VIKOR OT - sustainability COIS- The authors confirm that there is no potential conflict of interest. EDAT- 2022/08/10 06:00 MHDA- 2022/08/10 06:00 PMCR- 2022/06/24 CRDT- 2022/08/09 02:09 PHST- 2021/10/03 00:00 [received] PHST- 2022/05/07 00:00 [revised] PHST- 2022/05/24 00:00 [accepted] PHST- 2022/08/09 02:09 [entrez] PHST- 2022/08/10 06:00 [pubmed] PHST- 2022/08/10 06:00 [medline] PHST- 2022/06/24 00:00 [pmc-release] AID - BSE3172 [pii] AID - 10.1002/bse.3172 [doi] PST - aheadofprint SO - Bus Strategy Environ. 2022 Jun 24:10.1002/bse.3172. doi: 10.1002/bse.3172.