PMID- 36777771
OWN - NLM
STAT- MEDLINE
DCOM- 20230214
LR  - 20231102
IS  - 2296-2565 (Electronic)
IS  - 2296-2565 (Linking)
VI  - 10
DP  - 2022
TI  - Factors influencing seniors' willingness to pay intention for exercise in the 
      civil sports and recreation centers.
PG  - 992500
LID - 10.3389/fpubh.2022.992500 [doi]
LID - 992500
AB  - BACKGROUND: The increasing trend for an older population is a phenomenon that is 
      well recognized around the world. The percentage of senior citizens participating 
      in sports, recreation, and leisure activities is also increasing in order to 
      sustain a healthier society. As long as seniors recognize the importance and 
      benefits of keeping healthy, they would prefer to be active in various sports and 
      fitness activities. The seniors could engage in making decisions about their own 
      health by exercising regularly and by encouraging their similar-age peers. The 
      civil sports and recreation centers (CSRCs) in Taiwan have adopted operating 
      transfer (OT) and are located mainly in metropolitan areas, with programs 
      consisting of indoor sports offering people daily exercise. The major aims of the 
      CSRC are to keep the citizens in good health and not to be the city government's 
      financial burden. The extant literature examines the determinants of general 
      consumer behavior, neglecting studies on older adults. This study aims to explore 
      the factors influencing seniors' willingness to pay (WTP) more for exercise in 
      CSRCs outside of free hours. METHODS: This mixed-method study consists of 
      quantitative and qualitative analyses. For the quantitative component, we invited 
      five experts in the sports industry from the industry and academia to evaluate 
      the validity of the questionnaire. A questionnaire consisting of motivation, 
      exercise involvement, and constraint constructs in the quantitative method was 
      administered to 193 older adults in CSRCs. The collected data were analyzed 
      through descriptive statistics, t-test, one-way analysis of variance (ANOVA), and 
      structural equation model (SEM). RESULTS: Empirical results indicate that WTP in 
      groups of people aged 75-79, 70-74, and 65-69 years is higher than in the group 
      of people aged 85 years and above. Exercise involvement and motivation had more 
      of a positive impact on seniors' WTP. DISCUSSIONS: Developing a regular exercise 
      habits and having social interaction in exercise courses drive female seniors to 
      pay more for body health. The results of this study provide managers of CSRCs 
      with decision-making recommendations: (1) initiate entry-level sports courses, 
      such as quick chair exercise, to cultivate among seniors the habit of exercise; 
      (2) motivate seniors to participate in sports with other seniors in order to 
      enhance their social activity and raise their WTP more for sports consumption 
      outside of free scheduled periods; and (3) recruit seniors as exercise coaches or 
      personal trainers to pass their experiences with other people of their age. In 
      addition to expanding seniors' social connections, it encourages peers to 
      exercise. Managerial implications and future research are also discussed. 
      CONCLUSION: This study contributes to exploring the determinants of seniors' WTP 
      intention. Motivation and exercise involvement had a significantly positive 
      impact on seniors' WTP intention.
CI  - Copyright (c) 2023 Fang, Chen and Liao.
FAU - Fang, Chin-Yi
AU  - Fang CY
AD  - Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan 
      Normal University, Taipei, Taiwan.
FAU - Chen, Po-Yu
AU  - Chen PY
AD  - Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan 
      Normal University, Taipei, Taiwan.
FAU - Liao, Yung
AU  - Liao Y
AD  - Graduate Institute of Sport, Leisure and Hospitality Management, National Taiwan 
      Normal University, Taipei, Taiwan.
LA  - eng
PT  - Journal Article
PT  - Research Support, Non-U.S. Gov't
DEP - 20230127
PL  - Switzerland
TA  - Front Public Health
JT  - Frontiers in public health
JID - 101616579
SB  - IM
MH  - Humans
MH  - Female
MH  - Aged
MH  - *Intention
MH  - Exercise
MH  - Motivation
MH  - *Sports
MH  - Social Behavior
PMC - PMC9911538
OTO - NOTNLM
OT  - WTP more
OT  - civil sports and recreation centers (CSRC)
OT  - constraint
OT  - exercise involvement
OT  - motivation
COIS- The authors declare that the research was conducted in the absence of any 
      commercial or financial relationships that could be construed as a potential 
      conflict of interest.
EDAT- 2023/02/14 06:00
MHDA- 2023/02/15 06:00
PMCR- 2023/01/27
CRDT- 2023/02/13 03:39
PHST- 2022/07/12 00:00 [received]
PHST- 2022/12/23 00:00 [accepted]
PHST- 2023/02/13 03:39 [entrez]
PHST- 2023/02/14 06:00 [pubmed]
PHST- 2023/02/15 06:00 [medline]
PHST- 2023/01/27 00:00 [pmc-release]
AID - 10.3389/fpubh.2022.992500 [doi]
PST - epublish
SO  - Front Public Health. 2023 Jan 27;10:992500. doi: 10.3389/fpubh.2022.992500. 
      eCollection 2022.