PMID- 37266113
OWN - NLM
STAT- PubMed-not-MEDLINE
LR  - 20230604
IS  - 1976-1457 (Print)
IS  - 2005-6168 (Electronic)
IS  - 1976-1457 (Linking)
VI  - 17
IP  - 3
DP  - 2023 Jun
TI  - Factors affecting the willingness to pay extra for safe food.
PG  - 565-582
LID - 10.4162/nrp.2023.17.3.565 [doi]
AB  - BACKGROUND/OBJECTIVES: With the outbreak of infectious diseases, such as 
      coronavirus disease 2019 (COVID-19), public interest in health and safety has 
      increased, and consequently, interests in food safety have been heightened too. 
      The purpose of this study was to compare and analyze the involvement of various 
      categories of consumers in food safety, the subjective evaluation of food safety 
      in Korea, and the willingness of the consumers to pay extra for safe food 
      according to their demographic and socioeconomic characteristics. 
      MATERIALS/METHODS: This study used data from the 2020 Consumer Behavior Survey 
      for Food provided by the Korea Rural Economic Institute (KREI). The subjects were 
      6,355 adult household members aged 19 to 75 years old. The survey was conducted 
      from June 10th to August 21st, 2020. The data for the study were subjected to 
      statistical analyses, including descriptive statistics, complex sample general 
      linear model, k-means cluster, and multiple regression analyses. RESULTS: The 
      factors affecting the willingness to pay extra for safe food were education 
      level, occupation, monthly household income, presence of a young (teenager) 
      household member, and the subjects' involvement in food safety. the significant 
      factors affecting the willingness to pay extra for safe food were sex, age, and 
      income level for the group exhibiting a low level of involvement in food safety, 
      while education level and presence of a young household member were the 
      statistically significant factors for the group exhibiting a high level of 
      involvement in food safety. CONCLUSION: This study verified the differences in 
      the factors associated with the willingness to pay extra for safe food according 
      to the demographic and socioeconomic characteristics, involvement in food safety, 
      subjective evaluation of food safety. This study offers practical implications to 
      the industry and government that would help in directing strategies to strengthen 
      safe food management.
CI  - (c)2023 The Korean Nutrition Society and the Korean Society of Community Nutrition.
FAU - Kyung, MinSook
AU  - Kyung M
AUID- ORCID: 0000-0001-8061-6267
AD  - Department of Food and Nutrition, Yonsei University, Seoul 03722, Korea.
FAU - Kim, DongYoung
AU  - Kim D
AUID- ORCID: 0000-0002-9352-2582
AD  - Department of Food and Nutrition, Yonsei University, Seoul 03722, Korea.
FAU - Ham, Sunny
AU  - Ham S
AUID- ORCID: 0000-0001-8666-5027
AD  - Department of Food and Nutrition, Yonsei University, Seoul 03722, Korea.
LA  - eng
PT  - Journal Article
DEP - 20230126
PL  - Korea (South)
TA  - Nutr Res Pract
JT  - Nutrition research and practice
JID - 101311052
PMC - PMC10232205
OTO - NOTNLM
OT  - Food safety
OT  - pay extra for safe food
OT  - safety involvement
OT  - safety perception
OT  - subjective evaluation
COIS- Conflict of Interest: The authors declare no potential conflicts of interests.
EDAT- 2023/06/02 13:16
MHDA- 2023/06/02 13:17
PMCR- 2023/06/01
CRDT- 2023/06/02 10:54
PHST- 2022/07/04 00:00 [received]
PHST- 2022/10/10 00:00 [revised]
PHST- 2022/11/17 00:00 [accepted]
PHST- 2023/06/02 13:17 [medline]
PHST- 2023/06/02 13:16 [pubmed]
PHST- 2023/06/02 10:54 [entrez]
PHST- 2023/06/01 00:00 [pmc-release]
AID - 10.4162/nrp.2023.17.3.565 [doi]
PST - ppublish
SO  - Nutr Res Pract. 2023 Jun;17(3):565-582. doi: 10.4162/nrp.2023.17.3.565. Epub 2023 
      Jan 26.