PMID- 37292298
OWN - NLM
STAT- PubMed-not-MEDLINE
LR  - 20230611
IS  - 2405-8440 (Print)
IS  - 2405-8440 (Electronic)
IS  - 2405-8440 (Linking)
VI  - 9
IP  - 6
DP  - 2023 Jun
TI  - A novel extension of Pythagorean fuzzy MULTIMOORA approach for new product 
      development.
PG  - e16726
LID - 10.1016/j.heliyon.2023.e16726 [doi]
LID - e16726
AB  - This study explores how to enhance the decision-making processes in the phases of 
      idea generation or alternative selection during the new product development (NPD) 
      process. NPD is acknowledged as the central function of businesses in an 
      increasingly competitive marketplace. In the current era, the highly uncertain 
      and rapidly changing market environment makes the NPD extremely vague and 
      complex. To be able to find a suitable solution to this complexity, the proposed 
      research aims to categorize the decision points in the process of NPD regarding 
      software development and identify the fuzziness elements affecting the process. 
      The goal of a decision-making process is to prioritize several alternatives with 
      respect to some required objectives and to select the best among them. 
      Multi-Criteria Decision-Making (MCDM) may support reaching a consensus judgment 
      with the collective assessment of Decision Makers (DMs). We introduce a novel 
      evaluation approach for this problem. The proposed approach employs a MULTIMOORA 
      (Multi-objective Optimization by Ratio Analysis plus the Full Multiplicative 
      Form) MCDM technique under Pythagorean Fuzzy Sets (PFSs) objective world 
      environment to cope with an ambiguous environment using Group Decision Making 
      (GDM) setting to shape the decisions. The PFSs have demonstrated their advantages 
      in dealing with vagueness and uncertainty over crisp, fuzzy, or intuitionistic 
      fuzzy sets. Therefore, PFSs can represent the DMs' judgments and preferences in a 
      better structure, ensuring enhanced decision-making in a group consensus. A case 
      study on gaming software and app development is presented to validate the 
      functionality of the proposed method. The results are compared and assessed with 
      the help of a sensitivity analysis. This research makes a real contribution to 
      the literature by proposing a novel evaluation method to rate and select NPD 
      (gaming software and apps) to deal with the inexactness and vagueness associated 
      with the criteria and alternatives.
CI  - (c) 2023 The Authors.
FAU - Gocer, Fethullah
AU  - Gocer F
AD  - Industrial Engineering Department, Kahramanmaras Sutcu Imam University, 46050, 
      Onikisubat, Kahramanmaras, Turkey.
FAU - Buyukozkan, Gulcin
AU  - Buyukozkan G
AD  - Industrial Engineering Department, Galatasaray University, 34349 Ortakoy, 
      Istanbul, Turkey.
LA  - eng
PT  - Journal Article
DEP - 20230527
PL  - England
TA  - Heliyon
JT  - Heliyon
JID - 101672560
PMC - PMC10245262
OTO - NOTNLM
OT  - Gaming software and app
OT  - Group decision making (GDM)
OT  - MULTIMOORA
OT  - New product development (NPD)
OT  - Pythagorean fuzzy sets (PFSs)
OT  - Software development
COIS- The authors declare that they have no known competing financial interests or 
      personal relationships that could have appeared to influence the work reported in 
      this paper
EDAT- 2023/06/09 06:42
MHDA- 2023/06/09 06:43
PMCR- 2023/05/27
CRDT- 2023/06/09 04:20
PHST- 2022/12/23 00:00 [received]
PHST- 2023/04/16 00:00 [revised]
PHST- 2023/05/25 00:00 [accepted]
PHST- 2023/06/09 06:43 [medline]
PHST- 2023/06/09 06:42 [pubmed]
PHST- 2023/06/09 04:20 [entrez]
PHST- 2023/05/27 00:00 [pmc-release]
AID - S2405-8440(23)03933-6 [pii]
AID - e16726 [pii]
AID - 10.1016/j.heliyon.2023.e16726 [doi]
PST - epublish
SO  - Heliyon. 2023 May 27;9(6):e16726. doi: 10.1016/j.heliyon.2023.e16726. eCollection 
      2023 Jun.