PMID- 37715915 OWN - NLM STAT- MEDLINE DCOM- 20231023 LR - 20231023 IS - 1614-7499 (Electronic) IS - 0944-1344 (Linking) VI - 30 IP - 48 DP - 2023 Oct TI - Employee green behavior: a study on the impact of corporate social responsibility (CSR) on employee green behavior, green culture: the moderating role of green innovation. PG - 105489-105503 LID - 10.1007/s11356-023-29798-7 [doi] AB - This study adopts the natural resource-based view (NRBV) of the firm to investigate the relationships between corporate social responsibility (CSR), employees' green behavior (EGB), green culture, environmental performance (EP), and green innovation (GI) in China's automobile manufacturing industry. A survey of 465 employees was conducted. The data were analyzed using partial least squares structural equation modeling. The results showed that CSR positively influences EGB and GC, which in turn improves EP. CSR also directly impacts EP. Furthermore, GI enhances the positive effect of CSR on EP through the mediators EGB and GC. The findings contribute to the literature by elucidating the mechanisms linking CSR and EP. They provide an integrated framework incorporating direct, mediated, and moderated effects. For practice, the study highlights the importance of CSR, EGB, and GC for manufacturers aiming to improve environmental sustainability. It suggests managers should promote green values, foster eco-innovation, and encourage employees' discretionary green actions. The moderating effect of GI implies embedding sustainability in corporate culture and operations to magnify the gains from CSR. Overall, the research offers insights into translating green strategic intent into performance outcomes through cultural and behavioral transformation. CI - (c) 2023. The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature. FAU - Li, Cai AU - Li C AD - School of Management Science, Jiangsu University, Zhenjiang, Jiangsu, People's Republic of China. FAU - Aziz, Fazeelat AU - Aziz F AD - School of Management Science, Jiangsu University, Zhenjiang, Jiangsu, People's Republic of China. fazeelataziz448@gmail.com. FAU - Asim, Shoaib AU - Asim S AD - School of Business Administration, NFC & IET University, Multan, Pakistan. FAU - Shahzad, Asim AU - Shahzad A AD - School of Management Science, Jiangsu University, Zhenjiang, Jiangsu, People's Republic of China. FAU - Khan, Asad AU - Khan A AD - School of Management Science, Jiangsu University, Zhenjiang, Jiangsu, People's Republic of China. LA - eng PT - Journal Article DEP - 20230916 PL - Germany TA - Environ Sci Pollut Res Int JT - Environmental science and pollution research international JID - 9441769 SB - IM MH - Humans MH - *Conservation of Natural Resources MH - *Automobiles MH - Intention MH - Manufacturing Industry MH - Natural Resources MH - Social Responsibility OTO - NOTNLM OT - Corporate social responsibility OT - Employee's green behavior OT - Environmental performance OT - Green culture OT - Green innovation EDAT- 2023/09/16 20:42 MHDA- 2023/10/23 01:18 CRDT- 2023/09/16 11:09 PHST- 2023/05/22 00:00 [received] PHST- 2023/09/05 00:00 [accepted] PHST- 2023/10/23 01:18 [medline] PHST- 2023/09/16 20:42 [pubmed] PHST- 2023/09/16 11:09 [entrez] AID - 10.1007/s11356-023-29798-7 [pii] AID - 10.1007/s11356-023-29798-7 [doi] PST - ppublish SO - Environ Sci Pollut Res Int. 2023 Oct;30(48):105489-105503. doi: 10.1007/s11356-023-29798-7. Epub 2023 Sep 16.