PMID- 9093751 OWN - NLM STAT- MEDLINE DCOM- 19970618 LR - 20190914 IS - 0007-1129 (Print) IS - 0007-1129 (Linking) VI - 70 ( Pt 1) DP - 1997 Mar TI - Commentary on Joffe (1996) AIDS research and prevention: a social representation approach. PG - 65-73 AB - Helene Joffe's (1996) article provides us with a well-presented argument detailing the failings of Knowledge, Attitude, Belief and Practice (KABP) approaches in the domain of AIDS/HIV prevention behaviours and argues that the Theory of Social Representations (Moscovici, 1984) offers a useful alternative perspective. In this commentary I would like to expand on some of the issues she raises and to counter-argue that the case for adopting social representations theory as an alternative to KABP approaches has yet to be made convincingly. To do this I will first consider the problems surrounding traditional KABP approaches, then discuss social representations theory as an alternative and consider alternatives on the way. FAU - Fife-Schaw, C AU - Fife-Schaw C AD - SPERI, Department of Psychology, University of Surrey, Guildford, UK. LA - eng PT - Journal Article PL - England TA - Br J Med Psychol JT - The British journal of medical psychology JID - 0370640 SB - IM CIN - Br J Med Psychol. 1998 Sep;71 ( Pt 3):297-310. PMID: 9733424 MH - Acquired Immunodeficiency Syndrome/*prevention & control MH - Attitude MH - Humans MH - Knowledge MH - *Research EDAT- 1997/03/01 00:00 MHDA- 1997/03/01 00:01 CRDT- 1997/03/01 00:00 PHST- 1997/03/01 00:00 [pubmed] PHST- 1997/03/01 00:01 [medline] PHST- 1997/03/01 00:00 [entrez] AID - 10.1111/j.2044-8341.1997.tb01886.x [doi] PST - ppublish SO - Br J Med Psychol. 1997 Mar;70 ( Pt 1):65-73. doi: 10.1111/j.2044-8341.1997.tb01886.x.